Our core values represent our commitment to retain our team, retain our members, and have fun doing it. They illustrate how we live out our internal expectations, including how we interact with and support each other.

LEAD

We activate our creative ideas, self-educate, and train each other based on our individual strengths. Our initiative contains a sense of urgency and intensity that allows us to take advantage of the idea while it’s still fresh.

EMPOWER

We have the autonomy, training, and access to information to make decisions and resolve issues in real-time. We view challenges as opportunities; we do not waste time making excuses or identifying impediments to our success. We are opportunity-driven as opposed to excuse-driven.

TRUST

We grow personally and professionally by being transparent, upfront, and honest. Our team is built on respect, integrity, and humility. While we are serious about our work, we never take ourselves too seriously; we love having fun and joke around when appropriate.

COLLABORATE

We are a diverse team and work together to reach our maximum potential. We support each other both inside and outside of the club.

COMMUNICATE

We communicate daily across all departments to maintain consistency and ensure that all team members are operating with complete information. We schedule focused training sessions to further develop our strengths and acquire new skills. We remain positive, upbeat, and challenge each other with an understanding that we share the same goals.

CONNECT

We support and improve our local communities through social activities and charitable events. We embrace a healthy lifestyle and enrich the lives of others through wellness.

IMPROVE

We retain our team and our members by having fun, implementing their suggestions, reinvesting in our people as well as our clubs, and continuously improving in everything we do. We take advantage of professional development opportunities and share our experiences with the team.

SERVICE & EXPERIENCE STANDARDS

Our team members are trained, developed, and conduct themselves according to these standards. They create a sense of community and a continuously improving experience that cultivates member loyalty.

ENGAGE

We enjoy interacting with our members and getting to know them on a personal level.

Be friendly, knowledgeable, courteous, energetic, and empathetic. Smile, maintain eye contact, always greet members by name, and take pride in your appearance. Always follow-up with members on what you intend to do with their input or how you’ve resolved a concern.

INFORM

We believe that our team is the best source of information for our members.

Exercise lateral service by assisting members with any inquiry or concern, regardless of subject matter. Continuously improve your product knowledge of all club offerings and take the initiative to resolve issues with urgency and creativity.

CLEAN

We believe that cleanliness is everyone’s responsibility. Return all equipment to its proper location, clear the floor of towels & debris, and always follow our eco-friendly practices.

MAINTAIN

We provide our members with the latest equipment and take great pride in keeping everything operational.

Fix what you can and advise the appropriate team member of any needed repairs. Listen intently to members when they report equipment issues and follow-up personally with our plan of action and timeline.

INSPIRE

We create safe, fun, and energetic programs that are constantly evolving and adapting to meet member needs.

Treat each member as an individual and understand their specific interests. Motivate members to a healthier lifestyle by developing close relationships, offering suggestions & assistance, and making introductions to the team members that will help them achieve their goals.

SUPPORT

We give our members special attention when they stop using the club or struggle in achieving their goals.

Wow members with exceptional service and Random Acts of Kindness by being observant and anticipating their needs.

SOCIALIZE

We plan a variety of social events both inside and outside of the club that involve the community and our Preferred Partners.

Develop relationships with members by engaging them at social activities, introducing them to other members, and always inviting them to bring a friend.

REINVEST

We research the latest fitness trends to formulate a robust agenda of club upgrades and capital investments.

Initiate conversations about club happenings and encourage member suggestions. Discuss potential reinvestment options with members and share their input with the team.