Sponsoring the community
Today’s consumers are more interested in companies that go beyond sales and profit to give back to communities in need. To thrive in today’s operating environment, companies must look beyond financial measures and adopt a systems approach to the measurement of impact on their business. Connecting, building relationships in a new environment, adapting to new consumer perceptions allowing for community image expansion as they seek to benefit financially for their stakeholders.
Sponsorship is about assisting business marketing in creating that core values sustainability, environmental conservation, and community perception that benefits the consumer and business. Sponsorships help gain opportunities to engage one on one with people looking for relevant product solutions allowing brand awareness to be integrated into the product, event, and a beautiful connection with the customer.
Strengthening your business image is one of the most valuable benefits of sponsorship. When looking to create brand loyalty, business and products that show they care about a positive perception and helping the community continue to grow and expand their market value. Supporting community by involving a brand immediately sets companies apart from brands who are not seen in the community. When companies show interest in finding out what matters to customers and their values, this data allows them to be a limitless supply of the product people have chosen to love. People have more incentive to support your business if you’re invested in the local community.
TOP 50 CORPORATE SPONSORS IN THE U.S.
Below is the list of top corporate sponsors, along with the percentage of the.
2. Marriott – 1.63%
3. Dick’s Sporting Goods – 1.39%
4. Whole Foods Market – 1.3%
5. State Farm – 1.07%
6. Pepsi – 0.98%
7. US Bank – 0.97%
8. Bank of America – 0.92%
9. Budweiser/Budlight – 0.76%
10. Clif Bar – 0.74%
11. CocaCola – 0.72%
12.* Edward Jones – 0.68%
12.* WalMart – 0.68%
14. McDonalds – 0.67%
15. Kind Snacks – 0.66%
16. PNC Bank – 0.65%
17. Starbucks – 0.63%
18.* AT&T – 0.58%
18.* Lagunitas – 0.58%
20. IBM – 0.55%
21.* Chick-fil-A – 0.48%
21.* Allstate – 0.48%
23.* Union Bank – 0.47%
23.* TD Bank – 0.47%
23.* Tito’s Vodka – 0.47%
26. Kroger – 0.46%
27.* Chevron – 0.42%
27.* Delta – 0.42%
27.* Geico – 0.42%
27.* Heb Grocery – 0.42%
31.* Les Schwab Tires – 0.41%
31.* Trader Joe’s – 0.41%
31.* Boeing – 0.41%
34. Home Depot – 0.40%
35.* Buffalo Wild Wings – 0.39%
35.* Gatorade – 0.39%
37.* Target – 0.38%
37.* PWC – 0.38%
37.* Toyota – 0.38%
40. BB&T – 0.37%
41.* Costco – 0.36%
41.* Southwest Airlines – 0.36%
43.* Capital One – 0.34%
43.* Cigna – 0.34%
45. Walgreens – 0.33%
45.* Fred Meyer (owned by #26 Kroger) – 0.33%
47.* Stella Artois (owned by #9 Budweiser) – 0.32%
47.* Eastern Bank – 0.32%
47.* United Airlines – 0.32%
50.* Lyft – 0.31%
50.* Ace Hardware – 0.31%
Employer Identification Number (EIN)
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